Digital Marketing Specialist

The position

Looking for a Digital Marketing Specialist who wants to stay somewhere for a while. Joining the Growth team in Hamilton, reporting to the Marketing Manager. You can work from home anywhere in the US. We have no office requirement. We do not have many meetings. Most updates happen in writing.

Key responsibilities

• Coordinate with the web team on landing page updates.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Segment audiences and manage retargeting lists.
• Audit ad accounts monthly for wasted spend and broken links.
• Write ad copy and work with design on creative variations for testing.
• Run A/B tests on ads, landing pages and email subject lines.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.

Who you are

• 2+ years of hands-on paid media or digital marketing experience.
• Comfortable in GA4 and Google Tag Manager.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Detail oriented with budgets and tracking setup.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Daily working knowledge of Google Ads and Meta Ads Manager.

Preferred qualifications

• Shopify experience.

Perks and benefits

Pay range: $65,000-$74,000 per year. Final offer will depend on experience.

• Medical, dental and vision insurance.
• 401(k) with company match.
• Paid holidays.

Who we are

Ransome is a marketing agency doing websites, SEO, paid search and social media for local and regional businesses. We plan and buy media for retail and healthcare clients across TV, radio, streaming and digital. Family owned and operated since 2004.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Ransome LLC.