Digital Marketing Specialist, Paid Social

Since 1997, the agency has worked with banks, credit unions and insurance companies. Franchise brands use us to run local ads for hundreds of locations at once. We started in 1997 and have grown to about 190 people. Summer Fridays end at 1 p.m.

The position

Keelside & Co. sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. The Digital Marketing Specialist, Paid Social runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. This role is fully remote within the US. Most of our work is async, and meetings are kept short.

What you'll be doing

• Audit ad accounts monthly for wasted spend and broken links
• Track competitor ads and promotions
• Coordinate with the web team on landing page updates
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Monitor daily spend, pacing and CPA against targets
• Segment audiences and manage retargeting lists
• Set up and maintain conversion tracking with Google Tag Manager and GA4

About you

• 3-5 years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Daily working knowledge of Google Ads and Meta Ads Manager

Perks and benefits

• Health insurance
• 401(k) with company match
• Paid sick leave
• Profit sharing
• Vision insurance

Keelside & Co. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Keelside & Co., LLC.