Digital Marketing Specialist

Corporate functions, including digital product and ad operations, are based in Berlin. Streaming, podcasts and newsletters reach millions of people each month. We started in 1907 and have grown to about 13,000 people.

Role overview:

Orchardstack has an opening for a Digital Marketing Specialist. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. The company is based in Berlin, Germany. We are a distributed team spread across a few time zones. This is a full-time remote role. We use an employer of record in Poland, so you get a proper employment contract, not a freelance agreement. Normal working hours, Monday to Friday. Please make sure you have a quiet place to work and a solid internet connection.

Responsibilities:

• Keep product feeds clean in Google Merchant Centre
• Write ad copy and work with design on creative variations for testing
• Coordinate with the web team on landing page updates
• Segment audiences and manage retargeting lists
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Audit ad accounts monthly for wasted spend and broken links
• Run A/B tests on ads, landing pages and email subject lines

Qualifications:

• 3+ years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Daily working knowledge of Google Ads and Meta Ads Manager
• Comfortable in GA4 and Google Tag Manager

Nice to have:

• TikTok Ads or LinkedIn Ads experience
• Basic HTML for email templates
• Looker Studio dashboards

Compensation and benefits:

• Company laptop
• 24 days paid time off
• Public holidays observed per your country
• Paid parental leave

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Orchardstack GmbH.