Digital Marketing Specialist

About Maeda's Mercantile:

Our e-commerce site and app account for a growing share of sales. Breaks are 15 minutes per four hours, and lunch is 30.

Role overview:

Maeda's Mercantile is looking for a Digital Marketing Specialist to join a small, steady team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. We work hybrid out of Fort Worth, usually three days in, two days remote.

What you'll be doing:

• Monitor daily spend, pacing and CPA against targets.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Track competitor ads and promotions.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Research keywords and negative keywords for paid search.
• Keep product feeds clean in Google Merchant Center.

Skills and experience:

• 3+ years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Comfortable in GA4 and Google Tag Manager.
• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Why work with us:

Starting pay: $64,000-$83,000/year, depending on experience and certifications.

• Health, dental and vision coverage starting on day one.
• 401(k) with a 100% match up to 5%.
• Three weeks of PTO to start.

EOE. We participate in E-Verify.

This position requires a background check.

New hires usually start two to three weeks after accepting an offer.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Maeda's Mercantile Inc..