Digital Marketing Specialist

A bit about us:

Most of our gift and home lines come from makers in South Holland. Owner-operated, and the owner works the floor most days. Most managers started as part-time associates.

Joining the operations team in Rotterdam, reporting to the Marketing Manager. Linge Boekhandel sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Remote within the Netherlands. The team meets in Rotterdam once a quarter, travel covered.

Key responsibilities:

• Coordinate with the web team on landing page updates
• Keep product feeds clean in Google Merchant Centre
• Segment audiences and manage retargeting lists
• Track competitor ads and promotions
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Write ad copy and work with design on creative variations for testing
• Research keywords and negative keywords for paid search
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager

Skills and experience:

• 3-5 years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Desirable:

• Looker Studio dashboards

Why work with us:

• Pension scheme
• 8% holiday allowance
• Travel allowance
• Bike plan
• Laptop and phone
• 25 annual leave days

We will only contact shortlisted applicants.

Please submit your CV in English.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Linge Boekhandel B.V..