Digital Marketing Specialist

The company

We work with restaurants, contractors and medical practices in Norman. Our clients usually talk directly to the person doing the work. We have been family run since 1972.

Lilactower & Co. sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Joining the Digital team in Norman, reporting to the Marketing Manager. This is a fully remote position open to candidates anywhere in the US.

What you'll do

• Audit ad accounts monthly for wasted spend and broken links
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Monitor daily spend, pacing and CPA against targets
• Write ad copy and work with design on creative variations for testing
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Research keywords and negative keywords for paid search

Who you are

• 3-5 years of hands-on paid media or digital marketing experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Able to write tight ad copy within character limits

Pluses

• Canva or Figma for quick creative edits
• TikTok Ads or LinkedIn Ads experience
• Shopify experience

Why work with us

Pay: $31.50 to $39.50 an hour

• Referral program
• $1,000 home office setup budget

Lilactower & Co. is an Equal Opportunity Employer, including disability and protected veteran status.

This position requires a background check.

Duration: 9 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Lilactower & Co..