Digital Marketing Specialist

Our editor also writes a good share of the stories and the weekly column.

Joining the Growth team in Knoxville, reporting to the Marketing Manager. The Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. We work hybrid out of Knoxville, usually three days in, two days remote.

Duties:

• Run A/B tests on ads, landing pages and email subject lines
• Track competitor ads and promotions
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Keep product feeds clean in Google Merchant Center
• Coordinate with the web team on landing page updates

Minimum qualifications:

• Bachelor's degree in marketing or a related field, or equivalent experience
• Detail oriented with budgets and tracking setup
• Daily working knowledge of Google Ads and Meta Ads Manager

Benefits:

Salary range: $46,000 to $53,000 per year

• Life insurance
• Paid sick leave
• 401(k) with 4% match
• Paid holidays

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Knoxville Broadcasting LLC.