Digital Marketing Specialist

Restaurant support staff work out of the Jacksonville office. Locations in Florida include drive-thru and dine-in formats. Most of our cooks started as dishwashers.

The role:

This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. The Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Hybrid, with three days a week in our Gainesville office.

Responsibilities:

• Research keywords and negative keywords for paid search
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Segment audiences and manage retargeting lists
• Audit ad accounts monthly for wasted spend and broken links
• Monitor daily spend, pacing and CPA against targets
• Track competitor ads and promotions
• Write ad copy and work with design on creative variations for testing

Required qualifications:

• 2-4 years of hands-on paid media or digital marketing experience
• Daily working knowledge of Google Ads and Meta Ads Manager
• Able to write tight ad copy within character limits
• Comfortable in GA4 and Google Tag Manager
• Google Ads certification, or willing to get it within 60 days
• Bachelor's degree in marketing or a related field, or equivalent experience

Nice to have:

• Canva or Figma for quick creative edits
• Attribution tools such as Triple Whale or Northbeam
• Looker Studio dashboards

The base pay range for this position is $63,000-$73,000 annually. Actual pay depends on experience, skills and location.

What we offer:

• Health, dental and vision coverage starting on day one
• 401(k) with 4% match
• Three weeks of PTO to start
• Dental insurance

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Jacksonville Kitchen.