Digital Marketing Specialist

Who we are:

Clients range from single-location retailers to franchise groups with hundreds of stores, all running our point-of-sale and loyalty software. Laptops are MacBook Pros, and you pick your own editor.

The role:

Great Lakes Cloud sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Joining the E-commerce team in Las Vegas, reporting to the Marketing Manager. Remote within the US. The team meets in Las Vegas once a quarter, travel covered. Hours are flexible, with one short team call each morning. Good written English matters here, since most updates are written.

What you'll do:

• Run A/B tests on ads, landing pages and email subject lines
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Write ad copy and work with design on creative variations for testing
• Research keywords and negative keywords for paid search
• Segment audiences and manage retargeting lists

What we're looking for:

• Detail oriented with budgets and tracking setup
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

Also helpful:

• Attribution tools such as Triple Whale or Northbeam
• TikTok Ads or LinkedIn Ads experience

Perks and benefits:

The salary range for this role is $64,000 - $77,000 per year. This range reflects base salary only.

• Medical, dental and vision insurance
• 401(k) with company match
• Paid sick leave
• Referral program
• Annual bonus

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Great Lakes Cloud.