Digital Marketing Specialist

Distribution centres in Montevideo Department replenish stores several times a week. Store managers run locations with 30 to 100 employees. Holiday season means some nights and weekends for everyone.

About the role:

The Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Joining the Growth team in Salto, reporting to the Marketing Manager. We work hybrid out of Salto, usually three days in, two days remote.

What you'll be doing:

• Audit ad accounts monthly for wasted spend and broken links
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Track competitor ads and promotions
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Write ad copy and work with design on creative variations for testing
• Segment audiences and manage retargeting lists
• Set up and maintain conversion tracking with Google Tag Manager and GA4

Required qualifications:

• 2-4 years of hands-on paid media or digital marketing experience
• Daily working knowledge of Google Ads and Meta Ads Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Detail oriented with budgets and tracking setup
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Preferred qualifications:

• Basic HTML for email templates
• Canva or Figma for quick creative edits

Perks and benefits:

• Private health insurance
• Annual bonus
• Staff meals
• Hybrid work

We will only contact shortlisted applicants.

Candidates must be eligible to work in Uruguay.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Fernández Comercial.