Digital Marketing Specialist, Email

Company overview

We make compressors, generators and power equipment sold through distributors worldwide. We started in 1915 and have grown to about 75,000 people.

Role overview

Thornbury Industries sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. We work hybrid out of San Antonio, usually three days in, two days remote.

What you'll do

• Monitor daily spend, pacing and CPA against targets
• Segment audiences and manage retargeting lists
• Research keywords and negative keywords for paid search
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Coordinate with the web team on landing page updates
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Run A/B tests on ads, landing pages and email subject lines

Who you are

• 3-5 years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Daily working knowledge of Google Ads and Meta Ads Manager
• Bachelor's degree in marketing or a related field, or equivalent experience

Nice to have

• Looker Studio dashboards

Pay and benefits

• Medical, dental and vision insurance
• 401(k) with company match
• 12 weeks of paid parental leave

Thornbury Industries is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Thornbury Industries Inc..