Digital Marketing Specialist (E-commerce)

Who we are

The founders built the first version of the site in 2006 on nights and weekends. Growth has come from search and word of mouth, not paid ads. Product reviews happen on Thursdays, with demos of whatever shipped that week.

What this job is

Winnipeg Online is looking for a Digital Marketing Specialist (E-commerce) to join a small, steady team. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Our headquarters is in Winnipeg, and about a third of the team works remotely from other countries. You will be employed through our employer-of-record partner in Italy, with a local contract and salary paid in euros. You will need at least 4 hours of overlap with US Central time.

What you'll work on

• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Keep product feeds clean in Google Merchant Centre
• Coordinate with the web team on landing page updates
• Research keywords and negative keywords for paid search

What we're looking for

• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Google Ads certification, or willing to get it within 60 days
• Comfortable in GA4 and Google Tag Manager
• Bachelor's degree in marketing or a related field, or equivalent experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Detail oriented with budgets and tracking setup

Also helpful

• Canva or Figma for quick creative edits
• TikTok Ads or LinkedIn Ads experience
• Basic HTML for email templates

Benefits

• Public holidays observed per your country
• Company laptop
• Annual learning budget
• Wellness allowance
• Two weeks of paid leave at year end
• Co-working space stipend
• Health insurance through our employer-of-record partner

Please submit your CV in English.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Winnipeg Online.