Digital Marketing Specialist (E-commerce)

Company overview

Everyone writes, everyone pulls reports, and everyone sits in on client calls. Started in 1989 out of a spare bedroom, the agency now has a small office downtown.

NE Design Co. sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. The Digital Marketing Specialist (E-commerce) runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. This is an in-person role at our Fort Worth location.

Job duties

Set up and maintain conversion tracking with Google Tag Manager and GA4. Audit ad accounts monthly for wasted spend and broken links. Segment audiences and manage retargeting lists. Write ad copy and work with design on creative variations for testing. Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager. Research keywords and negative keywords for paid search. Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.

Qualifications

3-5 years of hands-on paid media or digital marketing experience. Able to write tight ad copy within character limits. Strong Excel or Google Sheets skills (pivot tables, lookups). Google Ads certification, or willing to get it within 60 days. Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.

Compensation and benefits

$60,000 - $67,000/year

Medical, dental and vision insurance. 401(k) with a 100% match up to 5%. Paid sick leave. Health insurance. Short- and long-term disability.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at NE Design Co. LLC.