Digital Marketing Specialist (E-commerce)

Hernandez Advisors manages assets for more than 200,000 clients through 120 offices. Regulatory oversight is constant, and the compliance department is one of the largest in the company. Quarter-end is busy, and everyone helps with client review prep.

Role overview:

We are replacing a colleague who is moving away. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. On site, Charlotte.

Key responsibilities:

• Write ad copy and work with design on creative variations for testing
• Track competitor ads and promotions
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Run A/B tests on ads, landing pages and email subject lines
• Coordinate with the web team on landing page updates
• Monitor daily spend, pacing and CPA against targets

Qualifications:

• Daily working knowledge of Google Ads and Meta Ads Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Google Ads certification, or willing to get it within 60 days
• Detail oriented with budgets and tracking setup

Preferred:

• Looker Studio dashboards
• TikTok Ads or LinkedIn Ads experience
• Shopify experience
• Attribution tools such as Triple Whale or Northbeam

What we offer:

• Medical, dental and vision insurance
• 401(k) with company match
• 12 weeks of paid parental leave
• Referral program
• Employee discount
• Professional development budget
• Paid holidays

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This position requires a background check.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Hernandez Advisors LLC.