Digital Marketing Specialist

About us

Most of our work is B2B: lead generation, content marketing and HubSpot setup. Timesheets are due daily, broken out by client and task.

The Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. We hire in Peru through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. You will need at least 4 hours of overlap with US Central time. We talk mostly in Slack and hop on quick calls when something needs discussing.

Day to day

• Keep product feeds clean in Google Merchant Centre
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Run A/B tests on ads, landing pages and email subject lines
• Research keywords and negative keywords for paid search
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Coordinate with the web team on landing page updates
• Track competitor ads and promotions

Required qualifications

• 2+ years of hands-on paid media or digital marketing experience
• Detail oriented with budgets and tracking setup
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Why work with us

• Co-working space stipend
• Paid parental leave
• Annual team retreat
• Paid sick days

Candidates must be eligible to work in Peru.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Birmingham Marketing.