Digital Marketing Specialist

Our engineering group is split into roughly 60 product teams, each owning its services end to end, with on-call shared across time zones. Public sector agencies, utilities and large health systems licence our asset management platform under multi-year contracts.

Position summary

Our team is growing and we are hiring a Digital Marketing Specialist. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Joining the E-commerce team in Zürich, reporting to the Marketing Manager. This role is fully remote within Switzerland. Monday to Friday, regular working hours, flexible start and finish.

Your responsibilities

Research keywords and negative keywords for paid search. Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager. Set up and maintain conversion tracking with Google Tag Manager and GA4. Write ad copy and work with design on creative variations for testing. Keep product feeds clean in Google Merchant Centre. Coordinate with the web team on landing page updates. Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp. Audit ad accounts monthly for wasted spend and broken links.

What you need

3+ years of hands-on paid media or digital marketing experience. Experience with an email platform such as Klaviyo, Mailchimp or HubSpot. Google Ads certification, or willing to get it within 60 days. Able to write tight ad copy within character limits. Detail oriented with budgets and tracking setup.

Preferred qualifications

TikTok Ads or LinkedIn Ads experience. Attribution tools such as Triple Whale or Northbeam. Canva or Figma for quick creative edits. Looker Studio dashboards.

What you get

Company pension scheme. Holiday pay. Flexible working hours. Home office equipment. Christmas bonus.

We will only contact shortlisted applicants.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Alpen Technologies GmbH.