Digital Marketing Manager

The company:

White Creative is an independent agency with 400 employees in offices across the US. Deadlines move when clients change their minds, so plans have some slack built in.

The position:

The role is new and comes from growth in our client base. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Our team is spread across 14 countries. Headquarters is in New York City. This is a full-time remote role. We use an employer of record in Sri Lanka, so you get a proper employment contract, not a freelance agreement. You will need at least 4 hours of overlap with US Eastern time. Please make sure you have dependable internet and backup power.

Main duties:

• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Research keywords and negative keywords for paid search
• Track competitor ads and promotions
• Run A/B tests on ads, landing pages and email subject lines
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Write ad copy and work with design on creative variations for testing
• Coordinate with the web team on landing page updates

Required qualifications:

• 8+ years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Daily working knowledge of Google Ads and Meta Ads Manager

Nice to have:

• TikTok Ads or LinkedIn Ads experience
• Shopify experience

What you get:

Salary: LKR 410,000-LKR 520,000 a month

• Annual team retreat
• Wellness allowance
• Health insurance through our employer-of-record partner
• Home office setup budget
• Paid parental leave
• Performance bonus

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at White Creative Inc..