Digital Marketing Manager

More than 980 employees work on the product, from search ranking to fraud detection. White Apps operates consumer websites and apps used by tens of millions of people each month. Core hours are 10 to 3, and the rest of the day is flexible.

Overview

Our team is growing and we are hiring a Digital Marketing Manager. Joining the Growth team in Vancouver, reporting to the Marketing Manager. Fully remote. You can work from anywhere in Canada. Monday to Friday, regular working hours, flexible start and finish. Equipment is provided, including a laptop.

What you'll do

• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Segment audiences and manage retargeting lists.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Coordinate with the web team on landing page updates.
• Research keywords and negative keywords for paid search.
• Write ad copy and work with design on creative variations for testing.
• Run A/B tests on ads, landing pages and email subject lines.

What you need

• 7+ years of hands-on paid media or digital marketing experience.
• Able to write tight ad copy within character limits.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Comfortable in GA4 and Google Tag Manager.
• Google Ads certification, or willing to get it within 60 days.
• Detail oriented with budgets and tracking setup.

Salary: $89,000 - $110,000/year

Perks and benefits

• Extended health and dental benefits.
• RRSP matching.
• Parental leave top-up.
• Employee and family assistance program.
• Wellness spending account.
• Paid sick days.
• Annual bonus.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at White Apps.