Digital Marketing Manager

About Transom Talent

Payroll, workers' compensation and onboarding for every associate are handled by our back office.

Looking for a Digital Marketing Manager who wants to stay somewhere for a while. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Fully remote. You can work from anywhere in the US. You can set your own hours around a daily morning check-in. We use Slack, Notion and Google Meet. Cameras on for team calls.

Duties

• Audit ad accounts monthly for wasted spend and broken links
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Monitor daily spend, pacing and CPA against targets
• Run A/B tests on ads, landing pages and email subject lines
• Segment audiences and manage retargeting lists
• Coordinate with the web team on landing page updates
• Track competitor ads and promotions
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp

Who you are

• 8-10 years of hands-on paid media or digital marketing experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Able to write tight ad copy within character limits
• Google Ads certification, or willing to get it within 60 days
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Bachelor's degree in marketing or a related field, or equivalent experience

Preferred qualifications

• Basic HTML for email templates

Pay and benefits

• Health, dental and vision coverage starting on day one
• 401(k) with a 100% match up to 5%
• Paid time off
• Gym membership reimbursement
• Professional development budget

EOE. We participate in E-Verify.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Transom Talent LLC.