Digital Marketing Manager

A bit about us

Small businesses use our merchant services for card processing, POS terminals and next-day funding. Founded in 1991, we now have 110 employees.

We are replacing a colleague who is moving away. Theodorou Symvouleftiki sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. The Digital Marketing Manager runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. On site, Thessaloniki.

What you'll do

• Keep product feeds clean in Google Merchant Centre
• Track competitor ads and promotions
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Write ad copy and work with design on creative variations for testing
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Coordinate with the web team on landing page updates
• Run A/B tests on ads, landing pages and email subject lines

Requirements

• Daily working knowledge of Google Ads and Meta Ads Manager
• Comfortable in GA4 and Google Tag Manager
• Able to write tight ad copy within character limits
• Detail oriented with budgets and tracking setup

Desirable

• Basic HTML for email templates

Perks and benefits

• Private health insurance
• Training budget
• Flexible start and finish times

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Theodorou Symvouleftiki EE.