Digital Marketing Manager

Founded in 1985, the paper has not missed an issue since. Small newsroom, one press day a week, and an office on the square. Founded in 1985, we now have 41 employees.

The Digital Marketing Manager runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Remote, open to candidates across the US. We keep meetings to a minimum and work mostly async.

Essential duties and responsibilities:

• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Write ad copy and work with design on creative variations for testing.
• Track competitor ads and promotions.
• Coordinate with the web team on landing page updates.

About you:

• 7+ years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Detail oriented with budgets and tracking setup.

What we offer:

• Health insurance.
• 401(k) with company match.
• Three weeks of PTO to start.
• 401(k) with 4% match.
• Employee assistance program.

We review applications on a rolling basis.

A resume is enough to apply. Cover letters are optional.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at The Evanston Times Inc..