Digital Marketing Manager

Driver training runs in-house, with CDL school for new drivers. Lanes cover most of the US, with dense regional networks in Tennessee. Most drivers have been here five years or more.

About the role:

TA Transportation sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. The work is on site and cannot be done remotely.

Responsibilities:

• Segment audiences and manage retargeting lists.
• Keep product feeds clean in Google Merchant Center.
• Monitor daily spend, pacing and CPA against targets.
• Research keywords and negative keywords for paid search.
• Write ad copy and work with design on creative variations for testing.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Coordinate with the web team on landing page updates.

Qualifications:

• 8-10 years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Comfortable in GA4 and Google Tag Manager.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Nice to have:

• Canva or Figma for quick creative edits.
• Shopify experience.
• Looker Studio dashboards.
• Attribution tools such as Triple Whale or Northbeam.

Rate: $80,000-$108,000/year

What you get:

• Health insurance.
• 401(k) with 4% match.
• Paid parental leave.
• Employee discount.
• Flexible spending account.
• Relocation assistance.
• Gym membership reimbursement.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at TA Transportation.