Digital Marketing Manager

The Digital Marketing Manager runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Employment is through our payroll partner in Sri Lanka. Salary is paid monthly in Sri Lankan rupees. Expect to work a schedule that overlaps with US Eastern business hours until about noon ET.

Responsibilities:

• Keep product feeds clean in Google Merchant Centre
• Write ad copy and work with design on creative variations for testing
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Research keywords and negative keywords for paid search

Minimum qualifications:

• Detail oriented with budgets and tracking setup
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Bachelor's degree in marketing or a related field, or equivalent experience
• Able to write tight ad copy within character limits
• Google Ads certification, or willing to get it within 60 days
• Comfortable in GA4 and Google Tag Manager

Compensation and benefits:

• Wellness allowance
• Equity
• Co-working space stipend
• Stock options
• Home office setup budget
• Flexible hours

Company overview:

Local news, classifieds and event listings for Florida make up the core of the site. Two million people a month visit our recipe and meal planning site, which earns money from ads and a paid membership.

If you are shortlisted, we will reach out to set up a first call.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Shaleshore Labs LLC.