Digital Marketing Manager

Since 1959, the company has grown through acquisitions of local media outlets. Stations in Alberta include network affiliates and independent stations.

About the role:

Selwyn Broadcasting sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. We hire in Germany through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. Core hours overlap with US Central time, 9:00 AM to 1:00 PM CT. You need a reliable internet connection and somewhere quiet to work.

Main duties:

• Audit ad accounts monthly for wasted spend and broken links.
• Segment audiences and manage retargeting lists.
• Track competitor ads and promotions.
• Write ad copy and work with design on creative variations for testing.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Run A/B tests on ads, landing pages and email subject lines.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Coordinate with the web team on landing page updates.

What you need:

• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager.
• Detail oriented with budgets and tracking setup.
• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Able to write tight ad copy within character limits.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Preferred:

• TikTok Ads or LinkedIn Ads experience.
• Attribution tools such as Triple Whale or Northbeam.
• Looker Studio dashboards.

€57,000 to €78,000 a year

Benefits:

• Flexible hours.
• Paid sick days.
• 20 days paid time off.
• Company laptop.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Selwyn Broadcasting.