Digital Marketing Manager, Remote

Our transportation department runs more than 400 bus routes a day. Scuola Adriatica is a public school district with more than 40,000 students and 780 employees. Teachers work 187 days a year, with summers off.

About the role

Scuola Adriatica sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Remote within Italy. The team meets in Bologna once a quarter, travel covered. Normal working hours, Monday to Friday.

In this role you will

• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Coordinate with the web team on landing page updates
• Segment audiences and manage retargeting lists
• Audit ad accounts monthly for wasted spend and broken links
• Track competitor ads and promotions
• Set up and maintain conversion tracking with Google Tag Manager and GA4

What you need

• 8-10 years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Bachelor's degree in marketing or a related field, or equivalent experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

Preferred

• TikTok Ads or LinkedIn Ads experience
• Basic HTML for email templates
• Attribution tools such as Triple Whale or Northbeam
• Canva or Figma for quick creative edits

Pay: €29,000 to €38,000 a year

What we offer

• Private health insurance
• Flexible remuneration plan
• Life insurance

Include your expected salary and earliest start date with your application.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Scuola Adriatica.