Digital Marketing Manager

About the company

Outdoor clothing, rain gear and hiking boots fill the shelves. Most sales now happen online, and stores handle fittings, pickups and returns. We have been family run since 1944.

The position

We need a Digital Marketing Manager. This is a full-time position based in New York City, New York. Joining the operations team in New York City, reporting to the Marketing Manager. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote, with occasional travel to New York City (a few times a year).

Key responsibilities

• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Segment audiences and manage retargeting lists
• Audit ad accounts monthly for wasted spend and broken links
• Run A/B tests on ads, landing pages and email subject lines
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Keep product feeds clean in Google Merchant Center
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Research keywords and negative keywords for paid search

Required qualifications

• 7+ years of hands-on paid media or digital marketing experience
• Detail oriented with budgets and tracking setup
• Daily working knowledge of Google Ads and Meta Ads Manager
• Able to write tight ad copy within character limits

Compensation and benefits

Pay range: $104,000-$140,000 a year. Final offer will depend on experience.

• Health insurance
• 401(k) with company match
• Paid holidays

Northgate Boutique is an Equal Opportunity Employer, including disability and protected veteran status.

Please include a short note on why this role interests you.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Northgate Boutique.