Digital Marketing Manager

Masarwa Courses is a 15-person team producing custom e-learning for corporate clients. Voiceover is recorded in a closet studio lined with foam.

This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. The Digital Marketing Manager runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. The company is based in Herzliya, Israel. We are a distributed team spread across a few time zones. This is a long-term contractor role, paid monthly in USD. Core hours are 10:00 to 15:00 CET.

In this role you will:

• Keep product feeds clean in Google Merchant Centre
• Segment audiences and manage retargeting lists
• Write ad copy and work with design on creative variations for testing
• Run A/B tests on ads, landing pages and email subject lines
• Set up and maintain conversion tracking with Google Tag Manager and GA4

Required qualifications:

• 8-10 years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Detail oriented with budgets and tracking setup
• Daily working knowledge of Google Ads and Meta Ads Manager
• Comfortable in GA4 and Google Tag Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

What you get:

Pay: ₹23,00,000 - ₹25,50,000 per year

• Paid time off
• Long-term engagement
• Flexible hours
• Monthly internet allowance

Candidates must be eligible to work in India.

Duration: 12 months. Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Masarwa Courses.