Digital Marketing Manager

Company overview

We design roads, bridges, water lines and sewer systems for cities, counties and state DOTs. PE exam and license renewals are paid by the firm.

Position summary

Lakecross Engineering Group has an opening for a Digital Marketing Manager. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. This is a hybrid role. Most of the team is in the Austin office Tuesday to Thursday.

Main duties

Track competitor ads and promotions. Keep product feeds clean in Google Merchant Center. Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager. Research keywords and negative keywords for paid search. Report weekly on ROAS, CPA, CTR and conversion rate by channel.

Minimum qualifications

8-10 years of hands-on paid media or digital marketing experience. Google Ads certification, or willing to get it within 60 days. Detail oriented with budgets and tracking setup.

Also helpful

Shopify experience. Looker Studio dashboards.

Compensation and benefits

The salary range for this role is $102,000-$118,000 per year. This range reflects base salary only.

Medical, dental and vision insurance. 401(k) with 4% match. Paid holidays.

Lakecross Engineering Group is an Equal Opportunity Employer, including disability and protected veteran status.

We review applications on a rolling basis.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Lakecross Engineering Group.