Digital Marketing Manager

Most of the year is steady work, and January to April is busy season. Our tax practice handles individual, partnership, S corp and trust returns, plus planning for business owners. We have been family run since 1985. Busy season means 55-hour weeks from February through April 15, and summers are lighter.

This is a new position created as the team has grown over the last year. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote, open to candidates across the US. Few meetings, lots of written updates. Strong written English is important, since much of our work is async.

Essential duties and responsibilities:

• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Track competitor ads and promotions.
• Run A/B tests on ads, landing pages and email subject lines.
• Research keywords and negative keywords for paid search.
• Audit ad accounts monthly for wasted spend and broken links.

Requirements:

• 8-10 years of hands-on paid media or digital marketing experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Bachelor's degree in marketing or a related field, or equivalent experience.

What we offer:

$97,000-$122,000/year

• Health insurance.
• 401(k) with a 100% match up to 5%.
• 11 paid holidays.

Please include a short note on why this role interests you.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at DGB & Company.