Digital Marketing Manager

Who we are

Most of what we build is back-office software for property managers, including lease tracking, work orders and tenant payments. Code review is required on every pull request, and nobody merges their own changes.

What this job is

This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. The Digital Marketing Manager runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. This position is on site in Lakeland.

Day to day

• Write ad copy and work with design on creative variations for testing
• Track competitor ads and promotions
• Segment audiences and manage retargeting lists
• Keep product feeds clean in Google Merchant Center
• Coordinate with the web team on landing page updates

About you

• 7+ years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Google Ads certification, or willing to get it within 60 days
• Daily working knowledge of Google Ads and Meta Ads Manager
• Bachelor's degree in marketing or a related field, or equivalent experience

Desirable

• Basic HTML for email templates
• Canva or Figma for quick creative edits
• Shopify experience

Pay and benefits

• Health, dental and vision coverage starting on day one
• 401(k) with a 100% match up to 5%
• Paid sick leave
• Referral program
• Health insurance

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Coastal Labs LLC.