Digital Marketing Manager

Bethesda Media owns more than 100 newspapers, TV stations and websites across the US. Corporate functions, including digital product and ad operations, are based in Bethesda.

The role

Bethesda Media is looking for a Digital Marketing Manager to join a small, steady team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Remote, open to candidates across the US. Most of our work is async, and meetings are kept short. We ship you a laptop and accessories before your first day.

In this role you will

• Segment audiences and manage retargeting lists
• Coordinate with the web team on landing page updates
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Audit ad accounts monthly for wasted spend and broken links
• Monitor daily spend, pacing and CPA against targets
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Write ad copy and work with design on creative variations for testing
• Run A/B tests on ads, landing pages and email subject lines

Required qualifications

• 8+ years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Google Ads certification, or willing to get it within 60 days

Preferred qualifications

• Canva or Figma for quick creative edits
• Attribution tools such as Triple Whale or Northbeam
• Looker Studio dashboards
• Basic HTML for email templates

The salary range for this role is $103,000 to $129,000 a year. This range reflects base salary only.

Compensation and benefits

• Medical, dental and vision insurance
• 401(k) with company match
• Paid parental leave
• Employee discount

EOE. We participate in E-Verify.

Applicants must be authorized to work in the U.S.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Bethesda Media.