Digital Marketing Executive

Ryeloft Apps sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. This role is fully remote within Pakistan. Few meetings, lots of written updates. We ship you a laptop and accessories before your first day.

Duties:

• Run A/B tests on ads, landing pages and email subject lines
• Write ad copy and work with design on creative variations for testing
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Keep product feeds clean in Google Merchant Centre
• Research keywords and negative keywords for paid search
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Audit ad accounts monthly for wasted spend and broken links
• Segment audiences and manage retargeting lists

What we're looking for:

• 2+ years of hands-on paid media or digital marketing experience
• Detail oriented with budgets and tracking setup
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Daily working knowledge of Google Ads and Meta Ads Manager

Pluses:

• Canva or Figma for quick creative edits

Compensation and benefits:

Compensation: PKR 93,000-PKR 120,000 pcm

• Medical insurance
• Provident fund
• Paid leave
• Fuel allowance
• Two bonuses a year

Company overview:

Annual releases gave way to two-week sprints years ago, and the platform now handles over 200 million API calls a day. Headquartered in Karachi since 2002, the company now sells in 40 countries and supports customers in 11 languages.

Candidates must be eligible to work in Pakistan.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Ryeloft Apps.