Digital Marketing Executive, Remote

We serve more than two million consumer, small business and commercial clients. Pak Bank & Trust is a regional bank with over 200 branches and 290 employees across Sindh.

Overview

Joining the E-commerce team in Rawalpindi, reporting to the Marketing Manager. Pak Bank & Trust sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Remote position. Most of the team is in Karachi, but nobody is required to come in. Reliable internet and a power backup are a must.

Job duties

• Research keywords and negative keywords for paid search
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Audit ad accounts monthly for wasted spend and broken links
• Track competitor ads and promotions
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Run A/B tests on ads, landing pages and email subject lines
• Set up and maintain conversion tracking with Google Tag Manager and GA4

Required qualifications

• 2-4 years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Detail oriented with budgets and tracking setup
• Comfortable in GA4 and Google Tag Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Google Ads certification, or willing to get it within 60 days

Nice to have

• TikTok Ads or LinkedIn Ads experience
• Attribution tools such as Triple Whale or Northbeam
• Basic HTML for email templates

Compensation: PKR 93,000 - PKR 115,000 per month

Benefits

• Medical insurance
• Provident fund
• Paid leave
• Life insurance
• Two bonuses a year
• Fuel allowance

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Pak Bank & Trust.