Digital Marketing Executive

Opalkeep employs 25,800 people across engineering hubs in Sofia and three other locations, building ERP software for mid-market manufacturers.

Overview

The Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. The company is based in Sofia, Bulgaria. The team is spread across multiple countries. Employment is through our payroll partner in India. Salary is paid monthly in Indian rupees. Working hours overlap with Central European Time. Please make sure you have dependable internet and backup power.

Essential duties and responsibilities

• Coordinate with the web team on landing page updates.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Keep product feeds clean in Google Merchant Centre.
• Audit ad accounts monthly for wasted spend and broken links.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Segment audiences and manage retargeting lists.
• Research keywords and negative keywords for paid search.
• Track competitor ads and promotions.

Required qualifications

• 2-4 years of hands-on paid media or digital marketing experience.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Detail oriented with budgets and tracking setup.

Preferred qualifications

• Shopify experience.
• Looker Studio dashboards.
• Attribution tools such as Triple Whale or Northbeam.
• TikTok Ads or LinkedIn Ads experience.

Salary: ₹16,50,000 - ₹22,50,000 per annum

Why work with us

• Performance bonus.
• Annual learning budget.
• Flexible hours.
• Home office setup budget.
• Public holidays observed per your country.
• Paid parental leave.

Please submit your CV in English.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Opalkeep EOOD.