Digital Marketing Executive

The company:

Book publishing includes regional history, cookbooks and children's titles. Most reporters cover more than one beat.

Multan Publishing sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. This role is fully remote within Pakistan.

Your responsibilities:

• Audit ad accounts monthly for wasted spend and broken links
• Run A/B tests on ads, landing pages and email subject lines
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Keep product feeds clean in Google Merchant Centre
• Write ad copy and work with design on creative variations for testing
• Track competitor ads and promotions
• Coordinate with the web team on landing page updates

Requirements:

• 2-4 years of hands-on paid media or digital marketing experience
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Why work with us:

Compensation: PKR 89,000-PKR 110,000 a month

• Medical insurance
• Provident fund
• Paid leave
• Fuel allowance

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Multan Publishing.