Digital Marketing Executive

The previous person in this role moved to another team. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. The company is based in Herzliya, Israel. We are a distributed team spread across a few time zones. Employment is through our payroll partner in India. Salary is paid monthly in Indian rupees. Core hours are 10:00 to 15:00 CET. You will need a reliable internet connection and a quiet place to work.

Main duties:

• Keep product feeds clean in Google Merchant Centre.
• Coordinate with the web team on landing page updates.
• Audit ad accounts monthly for wasted spend and broken links.
• Segment audiences and manage retargeting lists.
• Research keywords and negative keywords for paid search.
• Run A/B tests on ads, landing pages and email subject lines.
• Write ad copy and work with design on creative variations for testing.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.

Required qualifications:

• 3-5 years of hands-on paid media or digital marketing experience.
• Comfortable in GA4 and Google Tag Manager.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Benefits:

Compensation: ₹16,50,000 to ₹19,50,000 per annum

• Annual team retreat.
• Paid parental leave.
• 20 days paid time off.
• Paid sick days.

Company overview:

Masarwa Courses is a 15-person team producing custom e-learning for corporate clients. Voiceover is recorded in a closet studio lined with foam.

Applications are reviewed weekly.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Masarwa Courses.