Digital Marketing Executive

Over 580 employees work across sales, engineering, consulting and the SOC. We operate security operations centres on three continents, so alerts are triaged by analysts on day shift wherever they arrive.

The Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Joining the Performance Marketing team in Hyderabad, reporting to the Marketing Manager. This role is fully remote within India. We do not have many meetings. Most updates happen in writing. A stable internet connection and a backup power option are required.

In this role you will

• Research keywords and negative keywords for paid search
• Write ad copy and work with design on creative variations for testing
• Run A/B tests on ads, landing pages and email subject lines
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Audit ad accounts monthly for wasted spend and broken links
• Set up and maintain conversion tracking with Google Tag Manager and GA4

Minimum qualifications

• 2-4 years of hands-on paid media or digital marketing experience
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Google Ads certification, or willing to get it within 60 days
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager
• Daily working knowledge of Google Ads and Meta Ads Manager

Benefits

• Health insurance for you and your family
• Provident fund
• Paid leave
• Meal coupons
• Group term life insurance
• Internet reimbursement
• Flexible hours

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Mallardway Pvt Ltd.