Digital Marketing Executive

Jayawardena Digital is a marketing agency doing websites, SEO, paid search and social media for local and regional businesses. Clients hire us for Google Ads, Meta ads, email marketing and landing pages. We started in 1964 and have grown to about 80 people. We use Asana for projects and Slack for everything else.

We are adding headcount to this team, so this is a new seat. The Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. You can work from home anywhere in Sri Lanka. We have no office requirement. You get a company laptop and a headset before you start.

Duties:

• Keep product feeds clean in Google Merchant Centre.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Write ad copy and work with design on creative variations for testing.
• Coordinate with the web team on landing page updates.
• Run A/B tests on ads, landing pages and email subject lines.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Segment audiences and manage retargeting lists.

What you'll need:

• 3+ years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Able to write tight ad copy within character limits.

Also helpful:

• TikTok Ads or LinkedIn Ads experience.
• Shopify experience.
• Looker Studio dashboards.

Pay and benefits:

• Medical insurance for you and your family.
• Company laptop.
• Learning budget.
• Internet allowance.

We look at every application, usually within a week.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Jayawardena Digital (Pvt) Ltd.