Digital Marketing Executive

Company overview:

We partner with universities to run online degree programs, from course production to enrolment support. 520 employees work in product, content, sales and customer success.

The position:

Harrowward Education has an opening for a Digital Marketing Executive. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Our team is spread across 17 countries. Headquarters is in Amsterdam. You will be employed through our employer-of-record partner in India, with a local contract and salary paid in Indian rupees. Working hours overlap with Central European Time.

What you'll be doing:

• Track competitor ads and promotions.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Write ad copy and work with design on creative variations for testing.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Keep product feeds clean in Google Merchant Centre.
• Coordinate with the web team on landing page updates.
• Audit ad accounts monthly for wasted spend and broken links.

Requirements:

• 3-5 years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Detail oriented with budgets and tracking setup.

Why work with us:

• Annual learning budget.
• Annual salary review.
• Home office setup budget.
• Performance bonus.
• Co-working space stipend.
• 24 days paid time off.
• Monthly internet allowance.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Harrowward Education B.V..