Digital Marketing Executive

Company overview

Everything runs on a single Rails app and one Postgres database, deployed on Heroku. Profitable, no outside investors, and no plans to take any. We grow when customers pay us. Founded in 2010, we now have 23 employees.

Job summary

We are backfilling a position after an internal move. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. You can work from home anywhere in India. We have no office requirement. Normal working hours, Monday to Friday.

Your responsibilities

• Run A/B tests on ads, landing pages and email subject lines
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Track competitor ads and promotions
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Write ad copy and work with design on creative variations for testing
• Audit ad accounts monthly for wasted spend and broken links

Required qualifications

• 3-5 years of hands-on paid media or digital marketing experience
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Why work with us

Salary range: ₹7.5-8.5 LPA

• Paid leave
• Internet reimbursement
• Health insurance for you and your family
• Provident fund
• Learning budget
• Flexible hours

Please submit your CV in English.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Gupta Digital Pvt Ltd.