Digital Marketing Executive

Wealth management, mortgage and treasury services each operate as separate lines of business.

Position summary

We are adding headcount to this team, so this is a new seat. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. You can work from home anywhere in Pakistan. We have no office requirement. Hours are flexible, with one short team call each morning.

What you'll be doing

• Run A/B tests on ads, landing pages and email subject lines
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Research keywords and negative keywords for paid search
• Keep product feeds clean in Google Merchant Centre
• Coordinate with the web team on landing page updates
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Write ad copy and work with design on creative variations for testing

What you need

• 3+ years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Detail oriented with budgets and tracking setup
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Able to write tight ad copy within character limits
• Comfortable in GA4 and Google Tag Manager

Nice to have

• Canva or Figma for quick creative edits
• Shopify experience
• Looker Studio dashboards
• Attribution tools such as Triple Whale or Northbeam

Pay and benefits

• Medical insurance
• Provident fund
• Paid leave

Applications are reviewed on a rolling basis.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at First Mehran Bank.