Digital Marketing Executive

We employ 3,600 people in stores, distribution centres and our support office. Private label products make up about a third of sales.

Job summary:

We are adding a Digital Marketing Executive to our operations team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. The company is based in Charlotte, the US. The team is spread across multiple countries. You will be employed through our employer-of-record partner in France, with a local contract and salary paid in euros. Core hours are 9:00 AM to 1:00 PM US Eastern.

Day to day:

Track competitor ads and promotions. Set up and maintain conversion tracking with Google Tag Manager and GA4. Coordinate with the web team on landing page updates. Segment audiences and manage retargeting lists. Write ad copy and work with design on creative variations for testing.

Minimum qualifications:

Comfortable in GA4 and Google Tag Manager. Bachelor's degree in marketing or a related field, or equivalent experience. Detail oriented with budgets and tracking setup. Able to write tight ad copy within character limits. Google Ads certification, or willing to get it within 60 days. Strong Excel or Google Sheets skills (pivot tables, lookups).

Nice to have:

Canva or Figma for quick creative edits. Shopify experience. TikTok Ads or LinkedIn Ads experience. Basic HTML for email templates.

Pay: €20,000-€25,000 per year

Benefits:

Health insurance through our employer-of-record partner. Two weeks of paid leave at year end. Annual salary review. Co-working space stipend. Paid sick days.

Candidates must be eligible to work in France.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Charlotte Mercantile.