Digital Marketing Executive

About us:

Customers who call us usually reach someone who wrote the code they are asking about. Two developers, a designer and a support lead make up most of the company, so everyone touches the product. Laptops are MacBook Pros, and you pick your own editor.

What this job is:

We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. The Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. You will be employed through our employer-of-record partner in India, with a local contract and salary paid in Indian rupees. You will need at least 4 hours of overlap with US Eastern time. A stable internet connection and a backup power option are required.

In your first few months you will:

• Research keywords and negative keywords for paid search
• Audit ad accounts monthly for wasted spend and broken links
• Run A/B tests on ads, landing pages and email subject lines
• Track competitor ads and promotions
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp

What you bring:

• 3-5 years of hands-on paid media or digital marketing experience
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Detail oriented with budgets and tracking setup
• Bachelor's degree in marketing or a related field, or equivalent experience
• Able to write tight ad copy within character limits
• Google Ads certification, or willing to get it within 60 days

Preferred:

• Shopify experience
• Looker Studio dashboards

What we offer:

• Two weeks of paid leave at year end
• Company laptop
• Public holidays observed per your country
• Equity
• Annual learning budget

Please submit your CV in English.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Brambleward.