Digital Marketing Executive

The company

Headquartered in Melbourne, the firm is employee-owned. Arborworks Group is a management and technology consulting firm with 2,200 employees worldwide.

Position summary

We are adding a Digital Marketing Executive to our Digital team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. We hire in India through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. Core hours overlap with Sydney business hours until mid-afternoon. A quiet workspace and good internet are required.

Day to day

• Research keywords and negative keywords for paid search
• Keep product feeds clean in Google Merchant Centre
• Track competitor ads and promotions
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Coordinate with the web team on landing page updates
• Write ad copy and work with design on creative variations for testing
• Audit ad accounts monthly for wasted spend and broken links

Required qualifications

• 3-5 years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Google Ads certification, or willing to get it within 60 days
• Daily working knowledge of Google Ads and Meta Ads Manager

Bonus points

• TikTok Ads or LinkedIn Ads experience
• Basic HTML for email templates
• Looker Studio dashboards

What we offer

• Co-working space stipend
• Paid parental leave
• Paid sick days
• Annual team retreat
• Company laptop

Only shortlisted candidates will be contacted.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Arborworks Group.