Associate Marketing Manager

About Washington's Mercantile

Uniforms for schools, healthcare and restaurants are part of the business. Founded in 1990, we now have 90 employees. Floor sets happen every few weeks, usually after close.

The Associate Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year.

Main duties

• Run three to five trade shows and customer events a year
• Review attribution data in Salesforce and GA4 and shift budget toward what works
• Build email programs and nurture flows in HubSpot or Marketo
• Align with sales on lead scoring, routing and follow-up SLAs
• Hire and onboard freelancers for content and design projects
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Write or edit launch messaging with product management
• Supervise two marketing coordinators and set their weekly priorities

Minimum qualifications

• Hands-on with HubSpot, Marketo or Pardot
• Bachelor's degree in marketing, communications, business or a related field
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Excel or Google Sheets skills for campaign reporting
• Managed people or agencies before
• Comfortable owning a budget and explaining every line of it

Pluses

• Familiarity with ABM tools such as 6sense or Demandbase

Pay and benefits

Compensation: $77,000 - $94,000 per year

• Medical, dental and vision insurance
• 401(k) with company match
• Paid sick leave
• Dental insurance
• Flexible scheduling
• Annual bonus

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Washington's Mercantile.