Associate Marketing Manager

Our newsrooms publish thousands of stories a day across print, broadcast and digital.

Overview

The Los Angeles Times is a mid-sized B2B company with a small marketing team. You will manage two coordinators plus a handful of agencies and freelancers. Reports to the VP of Marketing and works closely with sales leadership on lead definitions and follow-up. The work is on site and cannot be done remotely.

Responsibilities

• Align with sales on lead scoring, routing and follow-up SLAs
• Manage the marketing budget and track spend against plan monthly
• Approve website updates and landing pages before launch
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Review attribution data in Salesforce and GA4 and shift budget toward what works
• Write or edit launch messaging with product management
• Hire and onboard freelancers for content and design projects
• Present the marketing plan and results at monthly leadership meetings

What you need

• 1-2 years of marketing experience, including campaigns you managed end to end
• Excel or Google Sheets skills for campaign reporting
• Hands-on with HubSpot, Marketo or Pardot
• Able to travel up to 15% for events
• Strong writer and editor
• Managed people or agencies before

Preferred qualifications

• B2B SaaS or industrial marketing background
• Salesforce campaign and attribution reporting
• Experience launching a new product line

Expected salary range: $82,000 - $99,000 annually, plus bonus eligibility.

Why work with us

• Health insurance
• 401(k) with 4% match
• Three weeks of PTO to start
• Flexible schedule
• Employee assistance program

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are unable to sponsor visas for this position.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at The Los Angeles Times LLC.