Associate Marketing Manager - Lifecycle

Our engineering group is split into roughly 60 product teams, each owning its services end to end, with on-call shared across time zones. Annual releases gave way to two-week sprints years ago, and the platform now handles over 200 million API calls a day. Founded in 1987, we now have 220 employees. On-call rotates weekly and pays a flat stipend whether or not the pager goes off.

Overview:

Looking for an Associate Marketing Manager - Lifecycle who wants to stay somewhere for a while. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. Remote within the US. The team meets in Austin once a quarter, travel covered. Few meetings, lots of written updates. You get a company laptop and a headset before you start.

Your responsibilities:

• Hire and onboard freelancers for content and design projects.
• Write or edit launch messaging with product management.
• Review attribution data in Salesforce and GA4 and shift budget toward what works.
• Align with sales on lead scoring, routing and follow-up SLAs.
• Build email programs and nurture flows in HubSpot or Marketo.
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership.

What you need:

• 1-2 years of marketing experience, including campaigns you managed end to end.
• Hands-on with HubSpot, Marketo or Pardot.
• Comfortable owning a budget and explaining every line of it.
• Experience working with sales teams on lead quality and pipeline.

Preferred qualifications:

• Experience launching a new product line.
• Webflow or WordPress editing.
• MBA.

Salary range: $89,000 - $109,000 annually

Why work with us:

• Health insurance.
• 401(k) with 4% match.
• 11 paid holidays.

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Caskline Labs LLC.