Assistant Marketing Manager

Commercial lines, personal lines and specialty programs are run as separate business units. Founded as a farmers' mutual in 1958, the company is now one of the larger mutual insurers in Ireland.

Overview:

The Assistant Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. You can work from home anywhere in Ireland. We have no office requirement. Most of our work is async, and meetings are kept short. Most communication happens in Slack, with short video calls when needed.

Day to day:

• Review attribution data in Salesforce and GA4 and shift budget toward what works
• Present the marketing plan and results at monthly leadership meetings
• Brief and manage agencies for paid media, design and PR
• Align with sales on lead scoring, routing and follow-up SLAs
• Hire and onboard freelancers for content and design projects
• Plan quarterly campaigns tied to pipeline and revenue targets

What you'll need:

• 1+ years of marketing experience, including campaigns you managed end to end
• Strong writer and editor
• Experience working with sales teams on lead quality and pipeline
• Hands-on with HubSpot, Marketo or Pardot

Also helpful:

• Experience launching a new product line
• Salesforce campaign and attribution reporting
• Webflow or WordPress editing

What we offer:

• Health insurance for you and your family
• Pension contribution
• 25 days annual leave
• Education support

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Marbleworth Insurance.