PPC Executive - Remote

Barleybench Labs is a 20-person team running a niche online store for vintage audio parts. Orders are packed by hand for two carrier pickups a day, and customer emails go to whoever is free.

We are adding headcount to this team, so this is a new seat. Joining the operations team in Ahmedabad, reporting to the Marketing Manager. Barleybench Labs sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Remote, open to candidates across India. Most of our work is async, and meetings are kept short. Reliable internet and a power backup are a must.

Responsibilities:

• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Audit ad accounts monthly for wasted spend and broken links.
• Research keywords and negative keywords for paid search.
• Run A/B tests on ads, landing pages and email subject lines.
• Write ad copy and work with design on creative variations for testing.
• Segment audiences and manage retargeting lists.
• Coordinate with the web team on landing page updates.

Minimum qualifications:

• 3+ years of hands-on paid media or digital marketing experience.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.

Compensation and benefits:

Salary: ₹6,50,000-₹7,50,000 per annum

• Health insurance for you and your family.
• Provident fund.
• Paid leave.
• Internet reimbursement.
• Learning budget.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Barleybench Labs.