PPC Executive

Nowak Apps employs 220 people across engineering hubs in San Diego and three other locations, building ERP software for mid-market manufacturers. More than 9,000 organisations use our HR and payroll suite, from regional hospitals to school districts.

The role:

We are adding a PPC Executive to our Performance Marketing team. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Our headquarters is in San Diego, and about a third of the team works remotely from other countries. We hire in Brazil through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. Our standups are at 9:00 AM Pacific.

Key responsibilities:

• Track competitor ads and promotions.
• Research keywords and negative keywords for paid search.
• Run A/B tests on ads, landing pages and email subject lines.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Coordinate with the web team on landing page updates.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Keep product feeds clean in Google Merchant Centre.
• Segment audiences and manage retargeting lists.

Qualifications:

• 3+ years of hands-on paid media or digital marketing experience.
• Able to write tight ad copy within character limits.
• Google Ads certification, or willing to get it within 60 days.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Bachelor's degree in marketing or a related field, or equivalent experience.

Compensation: R$10,000 - R$13,000/month

Pay and benefits:

• Monthly internet allowance.
• Public holidays observed per your country.
• Company laptop.
• Wellness allowance.
• Co-working space stipend.

Candidates must be eligible to work in Brazil.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Nowak Apps.